who we are

who we are

Silvia, Strategy

Silvia started working in the world of advertisiing at the beginning of the 90s,first in JWT and then in McCann where she was in charge of Global Communication Strategy for companies like Unilever,Kraft and Coca-Cola. She also worked for some important Italian companies like Barilla Thus she learnt the importance of one of the letters of branding namely "S", strategy, thereby developing a strategic outlook with a global vision.

From 2008 to 2016 Silvia was the Head of Brand Strategy in Futurebrand Milan, handling strategies for brands like

Barilla, Galbusera, Fiat 500, Luxottica, Nespresso, Illy, Nike, Camper, Canali, Autogrill, Esselunga, Coop, Actionaid.

Silvia acquired a very special skill namely place and cultural branding. Since 2015 Silvia has been a Counselor for Art at MIT, Boston, a visiting professor at Domus Academy and at the Politecnico of Milan. She writes for Retailwatch.it, and published a book on branding, called "Dialoghi", Ed. Postmedia.

In 2016, Silvia founded The Branding Letters, a branding studio where she works with passion and intuition, courage and commitment.

Chiara, Creativity

Chiara with "C", represents creativity, thanks to this special talent she has a special place in the Italian world of branding. During her career - first in Gio Rossi and then in Futurebrand - she used her creative skills for clients like Alitalia, Barilla, Esselunga, Chicco, Yomo, Recarlo and Galbusera, just to name a few.

Her skills go beyond the national borders and she has worked with global giants like Unilever and also received many international awards for packaging in fact she received the prestigious global Pentawardf, for two years in a row, She is a visiting professor at the Creative Academy, Politecnico.

In 2016 Chiara founded The Branding Letters, her agency , she is strongly convinced that "Italian design can speak in all languages".