T'a

Handmade chocolate, Milan

The challenge

To create a premium brand starting form nothing and to promote the background and expertise of the Alemagna family.

The answer

To enhance the value that comes from the fusion between handcrafted authenticity and Milanese modernity. Thus an entirely handmade chocolate brand is born with a pure Milanese style.

strategy

naming

storytelling

brand idea

brand language

packaging

retail

fairs

T'A

Handmade chocolate, Milan

The challenge

To create a premium brand starting form nothing and to promote the background and expertise of the Alemagna family.

Risposta

To enhance the value that comes from the fusion between handcrafted authenticity and Milanese modernity. Thus an entirely handmade chocolate brand is born with a pure Milanese style.

strategy

naming

storytelling

brand idea

brand language

packaging

retail

fairs

related work