Regina

From icons to innovation

The challenge

Evolving the category leader, in the complete respect of its iconic products and at the same time exploiting innovation.

The answer

Designing a matrix system to harmonicly differentiate home hygiene from personal hygiene, the icons from innovation.

positioning

storytelling

brand idea

linguaggio

publishing

Regina

From icons to innovation

The challenge

Evolving the category leader, in the complete respect of its iconic products and at the same time exploiting innovation.

The answer

Designing a matrix system to harmonicly differentiate home hygiene from personal hygiene, the icons from innovation.

positioning

storytelling

brand idea

linguaggio

publishing

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