Pastforward

Ultimate italian experiences

The challenge

To create a new brand with the right stature and originality necessary for promoting Italy and launching a new design of cultural experience.

The answer

To work on the time line, using the past as a propelling force for the cultural future of the country.

strategy

brand idea

naming

identity

language

Pastforward

Ultimate italian experiences

The challenge

To create a new brand with the right stature and originality necessary for promoting Italy and launching a new design of cultural experience.

The answer

To work on the time line, using the past as a propelling force for the cultural future of the country.

strategy

brand idea

naming

identity

language

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