Actionaid

"Beauty is"

The challenge

To find, with Actionaid, an active, positive and coherent point of view regarding the rights of women.

The answer

To change the stereotype of the concept of beauty by linking it not with external beauty but with the idea of empowerment of women.

engagement idea

digital communication

Actionaid

"Beauty is"

The challenge

To find, with Actionaid, an active, positive and coherent point of view regarding the rights of women.

The answer

To change the stereotype of the concept of beauty by linking it not with external beauty but with the idea of empowerment of women.

engagement idea

digital communication

related work